On Saturday I purchased the revamped edition of The Sportsman.
From a racing perspective big improvements have been made, although I had to try four retail outlets before I could find a copy. In addition the cards for both Bangor and Market Rasen didn't contain insight notes for individual runners which is disappointing for a specialist newspaper.
To ensure its long term survival the paper needs to concetrate on the horse racing product, improve distribution and maintain its pricing differential with the Racing Post.
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